Simon Squibb

Simon Squibb, a seasoned entrepreneur and marketer, condenses 30 years of marketing experience into a single, value-packed video. He has built a global personal brand and a $3M company (HelpBnk.com) within 2 years, and now shares 9 essential marketing strategies for free.

Low-cost, high-effort strategies that build visibility fast.

• Distributed 400,000 stickers of "HelpBnk".
• Jet-washed logos on dirty sidewalks.
• Dressed as Stormtroopers to crash Batman filming—landed on front-page news.

Tip: Wear your brand, print it, drive it—make yourself visible.

Build 1,000 True Fans, starting with just 10 trusted people.

Empower early adopters as founders or beta ambassadors and let them spread the word.

Caution: Vet your early community carefully—bad actors can harm your brand.

Subject Matters, make people bond with your solution

Understand the social context: act like you're in a pub, not a podium. Build relationships and bring value.

Key to virality: Make people laugh, think, or feel connected.

Have Persistance !! and Patience

Turn marketing into revenue:

• YouTube content that earns ad revenue.
• Sell value-based products like branded umbrellas.
• Content marketing is a business model.

Example: Simon's agency was bought by PwC due to its profitable strategy.

Become a TV Star - Always think how to earn more money.

Dirver: use antoher brands to pay you

Everyone in your life has to suport your business (Family & Friends)

Collaborate with others—competition can become your best marketing ally.

Types of partnerships:

• Podcast guesting
• Brand collaborations
• Influencer cross-promotion

Offer value to a bigger brand (e.g., free lessons for their audience).

• They need you?
• Know the people of the company
• Deal Structure

Belive that is possible, have persistance

Get Involved - BE A PLAYER

More than newspaper coverage.

Make friend with a journalist

Create stunts or stories worth talking about (e.g., the Batman stunt).

Be memorable and leverage media attention to build credibility.

Do something good in the world , so you can get invited to the news

Simon’s least favorite, but still important.

Avoid lazy methods like boosting—use sophisticated ad strategies.

Combine with data and content to maximize ROI.

Understand backend metrics, SEO, and search behavior.

Example: Bought an HR-related URL for a client to rank better in Google.

Leverage data for smarter positioning and visibility.

Understand your Client

Integrates all other strategies.

Your brand is your identity and should influence every decision.

Build a good Personal Brand

• Brand perception dictates customer trust, reach, and retention.
• Consistency, values, and emotion are key.